Around the Horn: March 27th

Mashable.com published an interesting story suggesting the Boston Bruins launch of a digital media “network” encompassing all their social media platforms as the first of its kind among professional sports teams…hard to believe that nobody has engaged in a similar initiative before but certainly seems likely that others will follow suit.  Either way, kudos to the Bruins for creating a mechanism that makes it easy for fans to streamline content from their various social platforms.

Tebow Mania is back, just in time to fill the void of over-the-top NY star gazing left by the fading Linsanity.  Immediately following the press conference introducing Tebow as the newest member of the New York Jets, Carnegie Deli (a NY restaurant institution) introduced a 3.5 pound Tebow-inspired “Jetbow” sandwich…the cost?  Just $22.22.

While we are on the topic of food, last year the Texas Rangers rolled out a 3 pound  pretzel as a concessions item. This year, the team introduced a 2 foot long hot dog slathered in chili, cheese, onions and jalapeno peppers, estimated to be between 2,000 and 3,000 calories.  The jumbo dog, called the “boomstick“, comes with a special carrier requiring handles and will set hungry fans back a whopping $26.

More food for thought:  Buffalo Wild Wings‘ stock (BWLD) price was trading at around $85 on March 6th, jumped to $91 on March 14th (the Monday when “bracket madness” began), and closed at almost $95 yesterday.  Savvy investors scooped up the stock for $55 per share back in October.

News from the world of entertainment…it was announced earlier today that all seven Harry Potter books will soon be available in digital format on Amazon’s kindle…how long will it take for J.K. Rowling to shoot up the best seller charts yet again?