“Hoosiers” & Pacers Team Up

I love what the Indiana Pacers are doing to help celebrate the 30th anniversary of the classic basketball movie, ‘Hoosiers’.  In a comprehensive cross promotion campaign, the team is doing everything from donning replica “throwback” uniforms from the film to engaging in a fun mobile marketing effort.

Through the team’s social media, the team used the hashtag #HickoryPacers in a nod to the high school team which was the focal point of the film.

The Pacers also engaged in a unique mobile marketing strategy in the traditional sense by touring the city in the team bus used in the film.  They also made a stop at Indianapolis Motor Speedway.  Check out the team’s tweet with members of the mobile team (including the team’s mascot) participating in the storied tradition of “kissing the bricks.”

Nice work on a fun cross promotion by all parties involved!