Sundance Film Festival by the Numbers (Infographic)

Each year, thousands of film fans flock to Park City, Utah for the Sundance Film Festival.  Last year, the Sundance Institute announced that the event generated $143.3 million in overall economic activity for the cities of Ogden, Sundance and Park City and a gross domestic product of $72.5 million in the State of Utah.  They also reported an estimated value of publicity generated by the event to be nearly $100 million in 2016, a new record for the annual event.  The following infographics present some interesting facts about the event that could help spark a fun conversation in your classrooms about everything from economic impact and publicity to sponsorship and industry trends.  Enjoy!

Click here to view the full version (and higher resolution) of the 2016 version of the Sundance infographic on SCC’s Pinterest page.

Click here to view the full version (and higher resolution) of the 2015 version of the Sundance infographic on SCC’s Pinterest page.

Click here for an interactive infographic illustrating the event’s history from sundance.org.

Click here for the economic report released by the Sundance Institute breaking down last year’s economic impact on the area from sundance.org.

Around the Horn: April 17th

Groundbreaking news from the racing world:  Announced today, the Ford Focus will become the first ever electric car to lead the field as the pace care at a NASCAR event during the April 28th Sprint Cup race in Richmond.  The decision drives homes NASCAR’s continued emphasis on green initiatives, but Ford has the most to gain by showcasing an electric model and educating a large number of consumers about new technologies.

Today a Kenyan runner won the men’s division of the Boston Marathon, marking the 19th time in 22 years that a Kenyan has won the prestigious race.  A Kenyan runner also finished first in the women’s race, the 3rd time that has happened in the previous 5 years.  The big winner, however, is the city of Boston.  According to estimates from the Greater Boston Convention & Visitors Bureau (via myfoxboston.com), the race was expected to bring in over $137 million to the Greater Boston area, an economic impact roughly equal to that of a Final Four.

With 22 million hits already, I must be one of the last to see this TNT viral video…however, if you are like me and hadn’t seen it yet, you should definitely check it out.  The stunt provided a brilliant means for building buzz surrounding the launch of the station in Belgium…

Did the Planned Parenthood PR debacle back in January really result in a significant drop in participation rates for Susan G. Komen for the Cure events as USA Today is reporting?  If so, that’s the sad end result of a botched crisis management effort, providing a perfect example of why the “all publicity is good publicity” theory isn’t exactly spot on…

Last night, the world of entertainment marketing gave us one of the most innovative things we’ve seen in a while after a performance at the Coachella music festival managed to create a frenzied buzz among fans all over the Internet.  During a Dr. Dre and Snoop Dogg concert, a 3-D hologram of Tupac Shakur (who died 15 years ago) created the illusion of the legendary rapper performing live.  As a testament to the stunt’s overwhelming popularity, 2pac’s HOLOGRAM had nearly 3,500 followers within 12 hours after his “appearance” on stage…

The Twitterverse (via @msament) presents this week’s installment of Things That Make You Go Hmmmmm:  “Misplaced priorities? KY public colleges fund subsidize athletics by $50M while state cuts school funds by $105M..http://bit.ly/HCr2ah.”

Around the Horn: March 27th

Mashable.com published an interesting story suggesting the Boston Bruins launch of a digital media “network” encompassing all their social media platforms as the first of its kind among professional sports teams…hard to believe that nobody has engaged in a similar initiative before but certainly seems likely that others will follow suit.  Either way, kudos to the Bruins for creating a mechanism that makes it easy for fans to streamline content from their various social platforms.

Tebow Mania is back, just in time to fill the void of over-the-top NY star gazing left by the fading Linsanity.  Immediately following the press conference introducing Tebow as the newest member of the New York Jets, Carnegie Deli (a NY restaurant institution) introduced a 3.5 pound Tebow-inspired “Jetbow” sandwich…the cost?  Just $22.22.

While we are on the topic of food, last year the Texas Rangers rolled out a 3 pound  pretzel as a concessions item. This year, the team introduced a 2 foot long hot dog slathered in chili, cheese, onions and jalapeno peppers, estimated to be between 2,000 and 3,000 calories.  The jumbo dog, called the “boomstick“, comes with a special carrier requiring handles and will set hungry fans back a whopping $26.

More food for thought:  Buffalo Wild Wings‘ stock (BWLD) price was trading at around $85 on March 6th, jumped to $91 on March 14th (the Monday when “bracket madness” began), and closed at almost $95 yesterday.  Savvy investors scooped up the stock for $55 per share back in October.

News from the world of entertainment…it was announced earlier today that all seven Harry Potter books will soon be available in digital format on Amazon’s kindle…how long will it take for J.K. Rowling to shoot up the best seller charts yet again?

Around the Horn: March 6th

Today the Oreo cookie celebrates its 100th birthday.  The popular dessert received plenty of attention on Twitter with “happy birthday” tweets coming from a long list (and wide range) of fans, including Yoda, the Food Network, NASCAR driver Ryan Newman, McDonald’s and PETA.  Among those not sending any birthday greetings, Shaq, Eli Manning, Apolo Ohno, the four athletes featured in last summer’s “Triple Double” promotional campaign…

From the Twitterverse, via @KellyTilghmanGC: “Honda Classic final rd ratings on NBC up 78% over each of last 3 yrs. It drew a 3.2 overnight, peaking at 4.3 #Tiger #Rory.”  Going out on a limb here but I bet event organizers, sponsors, NBC and advertisers were all pleased to get an up front and personal look at the “Tiger Effect.”

Apparently a Michigan man recently filed a lawsuit over movie theater concession prices…I’m sure stadium and arena managers will be keep a watchful eye on how that suit plays out.

Forbes recently published a fantastic piece that examines the Oscar winning documentary Undefeated (about a down-on-its-luck high school football team in Memphis) with an economic translation.  According to the story, “Life is economics, and Undefeated perhaps unwittingly offers clarity in certain areas.”