Around the Horn: Feb 22nd

Nike continues to remain ahead of the curve within the world of digital sports marketing…in yet another great example of the brand utilizing social media as a platform to build buzz, the company recently introduced the Team USA Basketball uniforms on Instagram.

From the Twitterverse…@laureni reports in her feed that the digital consumption numbers are in for the first week Sports Illustrated Swimsuit issue’s release and they are impressive…482,000 iPhone app downloads already and 6.2 million visits to the website.

Totally dig this idea idea from Minor League Baseball‘s Fort Wayne Tin Caps.  The team is running a promotion in which they will randomly select a season ticketholder to honor with a life-size bobblehead to be displayed all season at the ballpark…great way to generate excitement at the start of the year while instilling a sense of loyalty to the most important segments of their fan base.

FedEx has apparently agreed to a $35 million per year extension of their PGA Tour sponsorship for five years, minimum value of the sponsorship reported to be no less than $175,000.  Something tells me there were some pretty happy sales folks when that renewal deal was finalized…