With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our third annual sports marketing competition, the standings have been updated as we head into the Thanksgiving Day NFL games. It is shaping up to be a wild finish!
One of our favorite things about this competition is seeing not only how well our students grasp fundamental sports business concepts, but the effort, enthusiasm and creativity that goes into each response to our sports marketing challenges. One of the best challenges for demonstrating that creativity is the ticket sales, promotion and sponsorship challenge…and the students did not disappoint, incorporating elements from three different chapters of our textbook while demonstrating an understanding of the importance of the sales and service function in managing a professional sports franchise. There were so many unique and fun ideas. We also loved seeing the mock-ups of actual tickets that their franchise would be distributing to fans…several pretty cool designs this year!
There were some great giveaway ideas as well…here were a few favorites:
- South Texas Wranglers: Gym memberships for the New Year’s Day game to help fans follow through with their resolutions
- Orlando Ducks: Ducks branded Bose mini-bluetooth speakers (Bose is a sponsor)
- Alaska Avatars: Team branded Knit wool caps sponsored by North Face
- Alabama Everglades: Replica Super Bowl rings celebrating their championship from the previous season
- Boise Spuds: NFL Play 360 / Spuds branded eye black stickers for kids under the age of 14 (would love to see this as an actual NFL promotion with every team!)
- Wichita Stealth: Stealth branded Santa hats for the team’s Christmas Day game vs. the Salt Lake Swarm
As we have seen throughout the competition, another fantastic job by all of our competing schools…bummer we have just one challenge remaining this season!
Here are a few highlights from the ticket sales, promotion and sponsorship challenge: Continue reading