SCC FFL Sports Marketing Challenge #2 Scores & Review

After two challenges, it is crowded at the top of the standings for this year’s SCC Fantasy Football sports marketing competition! Amid the pandemic, we have a much smaller field this year, but clearly our participating schools are all in it to win it! So far, we have been incredibly impressed with how well all our new (“rookie”) schools are performing and can’t wait to see how this plays out this year!

Points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few highlights of particularly creative, unique and strategic franchise branding ideas submitted in round two of the competition. Keep up the great work everyone!

Keystone Wolverines (Dallas HS, Pennsylvania):

The Wolverines front office knocked it out of the park in this challenge, submitting an incredibly thorough and creative response to the branding challenge in round two of our sports marketing competition.

Excellent job building a brand around community, recognizing the blue collar demographic and creating a brand that speaks to that fan base was a really smart strategy, and an excellent job recognizing the importance of integrating social awareness, environmental friendliness and technology as a way to connect with younger fans, helping to build a solid fan base for generations to come.

Also, one of our favorite concessions items in this competition was definitely “Wolverine Bones” (chicken wings)…fantastic brand extension and loved the creativity.

Overall, a REALLY great job by Dallas High School!

Miami Sharks (Stafford HS, Virginia):

Several few fun ideas from the Sharks front office in response to the branding challenge in this year’s competition…some highlights include:

  • 50% off team branded merch during Shark Week along with some premium content on Instagram
  • Great integration of the “Jaws” theme music to intimidate opponents during big plays
  • Brand extension featuring a mini shark tank in the stadium
  • A special

Nice job Stafford HS students!

Salt Lake Phenoms (Kent Career Tech Center, Michigan):

Love the focus on detail that went into determining Phenoms’ team colors, attention to detail is one of the keys to winning this competition so we loved seeing this description from KCTC students: “We had put a lot of time into coming up with our three main team colors. We had ended up coming up with black, red, and grey. We chose these colors due to how people see the colors black, red, and grey. The color black is known to be associated with strength and elegance. The color red is known to be associated with danger and passion. Finally the color grey is normally known as neutrality or balance, we chose to key on the balance meaning of the color. With everything going on in the world with disagreements and opinions, we want to set an example for everyone and create a world were living with different point of views does not mean separate from others.”

The reasoning for selecting a mountain goat for the mascot was incredibly forward thinking, particularly the concept of establishing a culture within the organization, from players to the front office staff: “One of the animals that stood out the most was the Mountain Goat, the Mountain Goat can be gentle and aggressive which represents our team. We want welcoming arms towards our fans and opponents before and after the game but during the game we want to outwork and be more physical than the other team. Another reason why we chose the Mountain Goat is because, while doing some research we found that this particular goat climbs to the highest point of mountains and this is how we want not only our players to be but we also want our staff to be the same. As an up and coming NFL team we will have to work our way to the top, and strive to be the best franchise in history.” Really forward thinking from KCTC students here…

Also loved the franchise slogan: “Success, Excellence, Family; A Phenomenal Journey

Overall, fantastic job from the Phenoms front office! Reall well done.

Orlando Trash Pandas (Lyman HS, Florida):

As part of the competition each year, we encourage participating teams to think outside the box and submit creative and unique ideas for each of our sports marketing challenges. This year, Lyman High School students have certainly answered the call!

Expanding on the team’s introduction of the “Trash Pandas” franchise nickname in challenge #1, Lyman students built a very unique brand with many creative brand extensions as the team prepares for its inaugural season. By naming the team mascot “Randy Roadkill”, the franchise has quickly established its brand identity and it will be interesting to see how the Trash Pandas front office incorporates that identity in the remaining challenges. Thought it was a good idea to use the hashtag #FearTheRacoon as part of the branding strategy, particularly for those who may be unfamiliar with the term “Trash Pandas”. This helps communicate brand imagery to not only fans in Orlando but also fans througout the league. Cool to see all the examples of Trash Pandas merchandise at your team store, would have liked to see branded waste/trash cans as options! Loved the concessions menu items as well, stamping the burger buns with the team logo adds a nice touch.

In terms of game day tradition, watching Randy Roadkill flying on a zipline across the field with his tail on fire (and eventually landing in a trash can) is certainly a unique way to start a football game! Well done Trash Pandas front office.

Portland Pioneers (Grant HS, Oregon):

How is this for attention to detail? Here is the description of team’s color strategy from the Pioneers’ response to the branding challenge: “Our team colors consist of green, white, and brown. Portland is home to beautiful and vast forests and other nature destinations; to keep with this theme, we chose the colors accordingly: green and brown for trees, white for rushing water, etc.”

Loved the slogan, totally on-brand and consistent with brand messaging throughout the entire challenge: “There’s no traffic going the extra mile”

Super impressive! Really creative, incredibly detail-oriented and very, very thorough. Exceptional job from newcomers to this competition…Grant HS students are bringing it!


SchoolTeam NameTotal Points
Grant HSPortland Pioneers500
Montgomery CountySan Antonio Honey Badgers498
Lyman High SchoolOrlando Trash Pandas496
Blacksburg HSSan Antonio Sentinels493
KCTCSalt Lake Phenoms487
Little ElmOrlando Owls485
Dallas High SchoolKeystone Wolverines482
RandolphLouisville Ridgerunners478
Carl SandburgMexico City Aztecs478
Kellam High School Virginia Beach Sharks475
Stafford HSMiami Sharks475
Wichita East HSWichita Matadors470
Richardson HSLittle Rock Badgers463
HCHS College & Career AcademyHonolulu Stingrays236
KIHGrand Rapids Rogue235
Victor J AndrewChi-Town Chargers 235

SCC FFL Sports Marketing Challenge #1 Scores & Review

Impressive effort from all of our participating schools, especially given the circumstances with virtual classrooms. For this challenge, we wanted to see how thorough and detailed students would be with the development of a marketing plan for an expansion pro football team. This report included a SWOT analysis, revenue and expense projections, and an economic impact report. We also evaluated responses to our first sports marketing challenge on the basis of creativity, and city/franchise nickname selection.

We have a few shout outs for individual schools in recognition of their responses to the first sports marketing challenge for this week:

Portand Pioneers (Grant High School, Oregon)

Two words: Nailed it. Fantastic response from a first-time participant in this competition. Looking forward to seeing this group further develop the strategies outlined in the marketing plan. Love the strategy of selecting a market that you are intimitely familiar with, helps provide building blocks for establishing a fan connection throughout the year. You are off to a great start Pioneers front office!

San Antonio Sentinels (Blacksburg High School, Virginia):

As a veteran participant in this competition with a history of strong performances, we would expect nothing less than what we saw from Blacksburg High School’s response to the first sports marketing challenge. Nice to see additional documentation provided to support your selection to base your franchise in San Antonio, evidence of the research that went in to making the market choice. Love the attention to detail in providing a background representing the team’s ownership with a collection of partners who not only have the financials to support a successful expansion effort but also industry experience to ensure the team puts out the best product on and off the field. Well done Sentinels front office!

Salt Lake City Phenomx (Kent Career Tech Center, Michigan):

Great idea submitting the marketing plan on official team letterhead, helps to position a level of professionalism that we hope to see throughout the remainder of the competition!

Orlando Owls (Little Elm High School, Texas):

Overall, a very strong marketing plan from the Orlando Owls front office. Detailed, strategic, innovative…the franchise is well positioned for success this season. In particular, really nice job identifying revenue streams for the team’s firts season, recognizing the importance of finding creative ways to impact the team’s bottom line. We thought the idea of creating a documentary series to follow the team during the inaugural season was awesome, great way to build interest in the team and grow your fan base.

Also, based on some of the initial ideas presented in the marketing plan, we are excited to see the Owls’ branding strategy, looks like we are in for a season full of creative ideas from the students at Little Elm High School this year!

Orlando Trash Pandas (Lyman High School, Florida)

Wow. Blown away by the response to the first sports marketing challenge from the students at Lyman High School. Impressive to see such a comprehensive marketing plan which sets the stage for a lot of growth opportunities for the team’s inaugural season.

Great use of opportunities to provide supplemental documentation to support your marketing plan and including statistics to support your revenue projections, including the NFL national revenue growth chart below. Very thorough, some great ideas, and a winning marketing plan to be sure. We are super excited to see what the Trash Pandas’ front office has in store for us this season!

San Antonio Honey Badgers (Montgomery County High School, Missouri):

In the history of this competition, I don’t think we have ever seen such a detailed budget. Super impressive work, love the attention to detail, including the research to look up actual player salaries at every single position. Great breakdown of revenue projections for the year, and the attention to detail in forecasting both national and local revenue. We also though the Honey Badgers’ offered one of the best SWOT analysis breakdowns in this challenge. Well done MCHS students!

Little Rock Badgers (Richardson High School, Texas):

In the six years of this competition, no school has ever selected Little Rock as the expansion city…and the Badgers’ front office totally sold us on the Arkansas city as a viable pro football market. Great job using data to support your city selection, nice job doing the research.

Also, one of the best strategies for addressing fan and player safety during a pandemic, which was one of the priorities for this challenge, along with explaining how COVID-19 will impact the organization’s ability to generate revenue. Last but not least, excellent job describing the ways your new franchise can boost the Little Rock economy. Really well done Richardson High School!

Miami Sharks (Stafford High School, Virginia)

Absolutely fantastic revenue projections, including this detailed merchandise sales forecast! Really impressive work from the Sharks’ front office. Well done Stafford HS!


SchoolTeam NamePoints Possible
Richardson HSLittle Rock Badgers250
Montgomery CountySan Antonio Honey Badgers250
Grant HSPortland Pioneers250
Blacksburg HSSan Antonio Sentinels250
Lyman High SchoolOrlando Trash Pandas247
Little ElmOrlando Owls245
Carl SandburgMexico City Aztecs240
Kellam High School Virginia Beach Sharks239
RandolphLouisville Ridgerunners238
KCTCSalt Lake Phenoms237
Stafford HSMiami Sharks236
HCHS College & Career AcademyHonolulu Stingrays236
Wichita East HSWichita Matadors235
Victor J AndrewChi-Town Chargers 235
KIHGrand Rapids Rogue235
Dallas High SchoolKeystone Wolverines235
Mt. Spokane 0
Merrimack 0
Manheim Township 0
Los Banos HS 0
Century Career Center 0
Cazedonia 0

SCC FFL Current Standings – (After Challenge #3)

Halfway through our annual fantasy football sports marketing competition and we are starting to see some movement in the standings with several new teams making a midseason charge toward the top.

Congrats to Karen Russo’s class at Hinsdale Central HS in Illinois for vaulting into the top spot in this year’s competition. Students in Kim Radford’s class at Blacksburg HS in Virginia slipped into a close second, separated by just a few points, with Zach Gueth’s class at Miami Valley Career Tech Center in Ohio moving up four spots this week into third place. Ed Lapp’s class at Pequea Valley High School in Pennsylvania jumped six spots in the standings to claim fourth place after the third challenge, with
Nicole Rusch’s students at Pine Island High School in Minnesota dropping from third place to fifth. Needless to say, with three more sports marketing challenges to go, it looks like we are in a for a fantastic finish this season!

Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the Public Relations / Community Relations component of this competition (sports marketing challenge #3). Updated standings are below as well as a few individual “shout outs” for particularly creative, unique and strategic franchise branding ideas…keep up the great work everyone!

Keystone Mountaineers (Dallas High School, Pennsylvania)

Really liked the Adopt a highway “Keystone Mounts Highway” community program to help keep the area clean and the investment in a cause to reduce the organization’s carbon footprint.

One of our favorite PR stunts in this challenge was the promotion of “The Office” night and have the actor that played “Dwight” make an appearance at a home game. Encouraging fans to dress up like their favorite characters for the game could be a fun twist as well.

Toronto Owls (Blacksburg High School, Virginia)

Students at Blacksburg High School keep bringing fire for this competition, clearly working hard to become the first back-to-back champs! Lots of really cool initiatives in the Owls’ community relations plan.

Also, always appreciate seeing classes that go above and beyond the requirements for each challenge, in this case submitting multiple press releases (rather than just the one that was required) detailing all the team’s community relations efforts for the season. The attention to detail throughout this competition is one of the main reasons the Owls’ front office continues to excel and remain atop the standings. Let’s see if they can maintain that lead with several other teams in hot pursuit!

Omaha Haymakers (Hinsdale Central High School, Illinois)

An absolute haymaker from the haymakers as they vault into first place in this competition on the heels of a fantastic response to the third challenge.

Hinsdale Central students created several perfect press releases with unique community twists (loved seeing them printed on team letterhead too…great branding). Great job doing the research on team demographics and creating an event that caters to your fanbase with a fishing tournament, donating all proceeds to charity obviously a great gesture by the franchise and connecting the team and event with a sponsor like Bass Pro Shops was a great decision.

Really liked seeing the franchise participating in a NFL themed PR campaign as well, great job doing the extra research. The #MyCauseMyCleats campaign will certainly engender some goodwill within the community, and the league’s support of the program will provide tons of additional publicity for the Haymakers’ campaign. Awesome job!

Birmingham Bombers (Kellam High School, Virginia)

Really cool idea to host a fan fest to build excitement for the team as it joins a new community…this is something teams do all the time, great thinking Kellam students! Some highlights from the program:

  • Team meet and greet with Bomber fans with photo opps and autographs
  • A field goal contest against the Bombers’ kicker
  • Dunk tank with chance to dunk Bombers’ players
  • Opportunity for kids to learn a dance from the “Bombettes” (dance team) along with view a live performance from them

Well done Bombers’ front office, keep up the good work!

Kentucky Reigns (Pequea Valley HS, Pennsylvania)

So we have seen some pretty creative media guides and press kits in the past for this competition…but NEVER have we received, in the mail, an actual hard copy of a media guide…OR two complimentary tickets to one of the team’s games.

Seems the Reigns PR department is really focused on forging a positive relationship with local media for the team’s inaugural season. Really well played by the Reigns front office, so many impressive components here, including a staff directory assigning front office roles to all the students in class.

Such an impressive response to the PR/community relations challenge in this competition…standing ovation for Pequea Valley sports marketing class!

Kansas Nightmare (Wichita East HS, Kansas)

It is always fun to see unique ideas in this competition, and the Nightmare provided one of the most unique community events we have seen. Hosting a community pickleball tournament is a great way to engage your fans, and enlisting two of your star players to participate will no doubt generate a ton of publicity for the franchise. Nice job tying two challenges together by recognizing pickleball as a family-friendly sport, fantastic synergy with the family friendly branding strategy from the previous sports marketing challenge. Good stuff from the Nightmare front office!

Portland Pioneers (Colleyville Heritage HS, Texas)

Really liked the “Children’s Day” event supported by the Pioneers’ front office, the commitment to consistent visits to the local children’s hospital will go a long way in bringing smiles to local children each and every month.

Also thought the “Simpson’s Day” promotion was a pretty cool idea, definitely would generate some buzz in the community and opens up some creative ways to engage fans. Nice job Pioneers!

Omaha Bandits (Crook County High School, Oregon)

Wow! What an impressive response to this challenge from the Bandits front office! Some really cool ideas here, including a community BBQ to raise money for a charity, featuring team personnel and players, at a sponsors’ location. Smart on several levels. Also thought the football camps were a fun idea, and loved the “cleat design competition” for area youth as part of an education initiative. Lots of great stuff here, but the delivery is what really sold this, ultimately helping the Bandits’ achieve one of the highest scores for this challenge with a live video of a team press conference announcing these programs. The kicker? The team even included a branded press conference backdrop. Again, attention to detail in this case was off the charts. REALLY well done Bandits! Looks like your front office is making a late season charge toward the top of the standings!

Honolulu Hammerheads (Montgomery County, Missouri)

Some fun ideas here from the Hammerheads, love the consistent focus on the brand, tying several of your community driven programs to the team’s original branding strategy. Pre-game community luaus could be a big hit with your fan base, and really thought the recognition of the important role social media has on public relations efforts was a great demonstration of how well MC students are grasping the key sportsbiz concepts.

Last but not least, loved the idea of a weekly e-newsletter…great recognition of how content marketing can help communicate key information to fans and the value of content marketing. Really well done Hammerheads…don’t sleep on this front office, they could be making a late season run!

Dayton Cruisers (MVCTC, Ohio)

For those who are new to this competition, look no further than MVCTC to see how much your class can improve year-to-year in this competition. In one of their best challenge responses to date, the Cruisers’ front office developed a fantastic PR strategy/communications plan.

Some highlights:

  • Groundbreaking event for new stadium
  • Not only implementing breast cancer awareness events, but creating a line of merchandise to help generate revenue to donate to a worthy cause
  • Recognition of ways social platforms can amplify the community involvement message
  • Donating both time and money to help aid victims of tornados that have ravaged the community (#DaytonStrong)
  • Connecting with NFL’s Play360 community programs
  • Dayton “Triangles” publicity stunt in celebration of the NFL’s 100th season
  • An ACTUAL, FUNCTIONAL website to help answer fan questions and communicate information relating to the team’s efforts within the community, including a bio for every player and team schedule…clearly Cruisers staff put a lot of time into this challenge!

Amazing to think this is the first time a class has come up with the idea of a “groundbreaking event” to help build enthusiasm for the new team within the community (to our recollection anyway) but what a savvy decision from the Cruisers front office. Keep up the great work Dayton front office and you’ll keep cruisin’ up the standings!


TeamPrevious PointsChallenge #3Total
Omaha Haymakers13265821908
Toronto Owls12856171902
Dayton Cruisers12816011882
Kentucky Reigns12546251879
Oregon Mountaineers12885771865
OKC Tornados12136251838
Keystone Mountaineers12545801834
Omaha Bandits12036191822
Oregon Flood12095911800
Honolulu Hammerheads12145791793
Portland Pioneers12155761791
Toronto Wolverines12265421768
Birmingham Bombers12005681768
Las Vegas Dynamix11965461742
Las Vegas Blackjacks12105231733
Hollywood Gold Diggers11865211707
Las Vegas Leopards11715321703
Orlando Lizards11725311703
London Knights11475321679
Grand Rapids Loggers11355341669
Las Vegas Aces11325241656
Kansas Nightmare10865671653
Las Vegas Spades10925441636
Grand Rapids Riptide11461146
Winnipeg Lumberjax11131113
OKC Young Rich Nation10981098
New Mexico Mustangs671671
Anchorage Anchors629629

SCC FFL Updated Standings (After Challenge #2)

Congrats to the students in Kim Radford’s class at Blacksburg High in Virginia for maintaining their lead and remaining in first place in our fantasy football sports marketing competition, although several teams are closing the gap!

Karen Russo’s class at Hinsdale Central High School in Illinois (the “Omaha Haymakers”) currently sits in second place while Nicole Rusch’s students at Pine Island High School in Minnesota remain in a very close third. 

As always, ALL of our participating schools have done a fantastic job with this project thus far. The responses to both sports marketing challenges have been fun to read and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!

Points have been distributed for each team’s response to the branding component of this competition (sports marketing challenge #2). Updated standings are below as well as a few individual “shout outs” for particularly creative, unique and strategic franchise branding ideas…keep up the great work everyone!

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SCC FFL Current Standings – Challenge #1

Our annual fantasy football competition places an emphasis on how well students respond to six sports marketing challenges (like mini case studies), not how well the players perform during the games.  While we recognize picking players and setting lineups is fun, our focus for this competition is seeing how well students demonstrate a fundamental understanding of the core concepts from our textbook while finding creative ways to market and brand their expansion franchise throughout the season.  Every year we see some amazing ideas in this competition, and if the response to our first sports marketing challenge is any indication, this could be one for the ages!

Congrats to the students in Kim Radford’s class at Blacksburg HS in Virginia for currently sitting in first place in SCC’s fantasy football sports marketing competition. The “Toronto Owls” front office is picking right up where they left off as they work to defend last year’s championship. Karen Russo’s class at Hinsdale Central High School in Illinois, another previous champion, is in a very close second place while Nicole Rusch’s students at Pine Island High in Minnesota are in a very close third, aided by one of the top scores from the first sports marketing challenge.  Really impressive effort from ALL of our schools as the competition kicks off…can’t wait to see what they come up with this season.

We have a few shout outs for individual schools in recognition of their responses to the first sports marketing challenge for this week:

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2019 Case Study Tournament Champions!

Thanks to our Judges!

An extra special thanks to Audible Design, an ad agency in Portland, for evaluating the Final Four round of our case study competition entries.  Leaning on the expertise of industry veterans with a long track record of success to evaluate this round of entries was invaluable.  Their feedback (read the post below for more) provides fantastic context for not only the four teams remaining in our competition, but also the students and teachers following along in their own classrooms. 

Great stuff, thanks guys!

Championship Round Recap

After receiving over 100 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” high school case study competition, we finally crown a champion…

The case we distributed for the championship round challenged students from an event marketing perspective.  Teams were required to create an event (like a Tough Mudder or a “Superhero 5K”) and develop a marketing strategy to support the race.  We were excited to see what our championship teams came up with and they did not disappoint!

Both submissions were very well done and we had a lot of fun reviewing each of them. We felt like there was a lot of thought and creativity put into each, and were impressed with the level of marketing fundamentals that were demonstrated with each submission. It is always a tough decision to decide on a winner, and the finalists certainly made it difficult to determine a champ…

Montgomery County HS (Missouri):

Leading off the competition, we dove into the proposal from the Madison Lakers (Montgomery County HS). Their concept of a Tough Mudder style obstacle race combined with an adult version that included “Minute-To-Win-It games” seems like it would provide a fun way to get people and families outside and enjoying all that K.C. has to offer.

We appreciated their approach to sponsorships by bringing in local restaurants (Chick-fil-A and Bryant’s BBQ) to feed participants, and identifying Under Armor as a primary sponsor feels like a natural fit. We also appreciated their effort to provide a wide range of activities for participants after the race to help drive more business to the local economy. Really forward thinking there.

Finally, we felt good about their social media strategy utilizing Snap, Insta and FB to help drive awareness and participation with the event (and kudos for putting together a promotional video!). Overall, really nice job with this case study.

Kent Career Technical Center (Michigan):

Next up was the Grand Rapids Sports Commission (Kent CTC) and their idea for a “Bass Dash 5k.” Like the Lakers, they created a race event with a unique twist. GRSC decided they would host a race that ran around the banks of Millenium Park lakes in the pattern of a fish. A participant’s GPS tracking device (or running/activity app) would display the shape of a fish as the race route when they crossed the finish line. Super clever, and an awesome way to bring visibility to the event’s primary sponsor (Cabela’s) while ramping up engagement levels by encourage participants to use their apps.

They also created the option of a “Bass Dash,” allowing contestants in that division to stop and fish for 10 minutes after every 1K of the race for a chance to win a host of other prizes, another great “themed” in-race activation for Cabela’s.

In addition, GRSC did a very nice job of bringing cause related benefits to the event in the way of encouraging disabled event participants to enjoy the fun of fishing with specially designed wheelchairs, pole holders, tackle boxes, etc. as well as providing several children the opportunity to attend an outdoor summer camp they would otherwise not be able to afford.

Team GRSC also provided a very strong social media campaign that leveraged all of their partners, influencers, with a very clear audience they would be targeting, as well as merchandise mock-ups for event branded apparel and accessories to help drive revenue. The inclusion of an ACTUAL, functioning website with all the event information was icing on the cake.

And the winner is…

As mentioned, both of these submissions were strong, smart and strategic and choosing the winner was not easy. Both teams are to be commended for putting their marketing hats on and thinking about how they could plan and organize a community event. Having said that, we felt one team managed to separate themselves with a little more creativity, attention to detail, and communication of marketing strategy. That team is GRSC and the Bass Dash 5K.

Congrats to Mr. Helferich and his students at Kent CTC for winning this year’s “SportsBiz Madness” Case Study Championship!

Congrats to Mr. Helferich’s students at Kent Career Tech Center in Michigan for winning this year’s “SportsBiz Madness” Case Study Championship!

Volunteer Opportunity: Judges Need for Oregon DECA for State

Oregon DECA needs judges for their state competition, if you are a business professional in the Portland, OR area, please lend an assist! I have judged many times, it is a lot of fun and a great opportunity to help in the development of business and marketing skills for our next generation of business leaders… I’d highly recommend participating if you are available on Monday, February 23 and/or Tuesday, February 24 in Portland at the Red Lion Hotel on the River – Jantzen Beach. Here is the link to sign up:

Summer High School Marketing Education Summit & Student Sports Marketing Boot Camp Announcement!

SCC will be hosting teachers for various marketing education workshops (including an “industry” tour for those curious about Oregon’s unique, eclectic culture).  We will also be hosting students for a summer sports marketing “boot camp” in which several sessions will run concurrently with teachers and then students will participate in workshops while teachers are on the industry tours.

We are requiring a $50 non-refundable deposit for all participants to hold spots.

For TEACHERS, the two (2) day event will feature (early registration cost $259):

Marketing workshops relating to sports, entertainment & fashion marketing, entrepreneurship, retail and advertising and tours of:

*  Nike’s World Headquarters

*  A visit to one of the World’s most successful ad agencies of all-time (they have produced spots for Nike, ESPN and many, many more!)

*  Moda Center:  Home to the NBA’s Portland Trailblazers)

*  Providence Park:  Home to the success story of both Major League Soccer (Timbers) Women’s Professional Soccer (Thorns)

The teacher’s event will also include:

* Tours of eclectic Portland, introducing you to the unique bicycle-crazed culture of the City of Roses (also affectionately known as Bridgetown, Rip City & Beervana among others)

* Social evening at a sporting event (ticket included with registration fee)

For STUDENTS, the two (2) day event will feature (early registration cost $219):

Sports marketing boot camp featuring tours of:

*  Nike’s World Headquarters

*  A visit to one of the World’s most successful ad agencies of all-time (they have produced spots for Nike, ESPN and many, many more!)

*  Moda Center:  Home to the NBA’s Portland Trailblazers)

*  Providence Park:  Home to the success story of both Major League Soccer (Timbers) Women’s Professional Soccer (Thorns)

The student boot camp will also include:

* Boot camp workshops covering a wide range of industry topics, led by industry professionals

* Social evening at a sporting event (ticket included with registration fee)


Hope to see you this summer!

Student Stadium Design Competition

We challenged students to design their own stadiums as part of a competition. Once again, they amazed us with their creativity! 🙂  Please check out the designs on SCC’s Facebook page and vote for your favorite!

In addition to stadium design, students were told they would be evaluated on the following information:

* Creativity…how unique is the stadium? Is the architecture unique? What does the stadium look like?

* Where is the stadium located? Why?

* Is it an indoor or outdoor facility?

* Who are the primary tenants?

* What is the name of the stadium? How was the name chosen?

* How will the stadium impact the overall fan experience?

* Will technology play a role? How?

* How will the stadium design/features/amenities help to attract visitors?

We have five industry executives on a panel evaluating the designs to help crown a winner, but a Facebook vote will also help determine the top stadium designs. Please participate by liking your favorite design!

Students at a school in Green Bay, Wisconsin actually posted their designs and information about the stadium online. In those images, you will find a link to their stadium site. Please click through to learn more about each stadium…so much creativity and attention to detail…many of them even have links to social media! Great job to all students who participated!!!

Student Activity Winner – Top Grossing Halloween Films

In the spirit of Halloween, last week we asked students at our member schools to research the top grossing Halloween/horror films.  The first student to submit a correct listing was eligible for a prize.

Our winner is…Shaun Morey from Arlington High School in New York.  Congrats Shaun!  Here is his list along with his description of why the top three garnered such success as the box office.

Top 15 Grossing Halloween Movies

1. Jaws (1975) – $260 Million
2. The Exorcist (1973) – $232 Million
3. World War Z (2013) – $202 Million
4. What Lies Beneath (2000) – $155 Million
5. Gremlins (1985) – $148 Million
6. Blair Witch Project (1999) – $141 Million
7. The Conjuring (2013) – $137 Million
8. The Ring (2002) – $129 Million
9. The Grudge (2004) – $110 Million
10. Paranormal Activity (2007) – $108 Million
11. Interview with a Vampire: Vampire Chronicles (1994) – $105 Million
12. Paranormal Activity 3 (2011) – $104 Million
13. Scream (1996) – $103 Million
14. Jaws 2 (1978) – $103 Million
15. Scream 2 (1997) – $101 Million

Top 3 Hallowen Movies


Jaws was a miraculous innovation when it came to thriller movies at it’s time. It is placed under the genres of Adventure, Horror, and Thriller, genres of which are popular during halloween season. Although Jaws is not the slasher movie usually thought of during halloween, it still packed a punch at not only the consumer, but the box office. With a gross revenue of 260 million dollars, it was a catch for thriller/horror movie fans around.

The Exorcist

This movie, like Jaws, was an unforeseen movie for its time. Due to the high level of gore and make-up usage, the movies scare factor was higher than any other in its genre was before. The countries youth was attracted to it because it was claimed to be the scariest movie yet, and due to word of mouth, it was known as the scariest movie among the public. It grossed $232 Million during it’s time in the theaters and was, and still today is considered a halloween movie. Although the release date was June 19, it was probably watched and most likely profitable during the halloween season.

World War Z

A lot of America, and the world, are fans of “zombie” movies. This movie was based off and book, and a movie about the walking dead. Movies based off of books are usually profitable, and with the zombie factor, and five star cast including Brad Pitt, it was an assured winner. It’s profit from the box office was $202 Million. This movie was ranked highly between the population due to its combination of movie factors all in high demand.

The infographic below depicts IMDb’s list of top US grossing horror films…The information is almost as accurate as Shaun’s list, however, IMDb inexplicably left the Exorcist off the list.  Other lists include films such as Jurassic Park, but the genre of such films are not considered to be horror films and were omitted from our research.  Anyway, congrats again to Shaun.  Great work on your findings!