Twitter (and other social media platforms) have a unique ability to manufacture “holidays”, finding reasons to celebrate something just about every day. Â With today being Dr. Seuss’ birthday, it is only fitting that “DrSeussDay” is currently trending on Twitter. Â Perhaps not coincidentally, #WednesdayWisdom” is also trending.
I love this. Â If you think about it, Dr. Seuss should be credited with the creation of the first “motivational poster” through his illustrations and wisdom shared in his books. Â Today provides a seamless and fun opportunity for teams to create motivational messaging to share with their fan base. Â An inspirational post is more powerful than traditional content in the sense that it creates an emotional connection to the brand. Â Tying a message to something as simple as #DrSeussDay and #WednesdayWisdom creates an authentic and organic means for reaching fans of all ages.
Surprisingly, few teams have jumped on the opportunity thus far. Â A quick scan of my timeline shows a limited number of posts with #DrSeuss hashtags. Â Considering how many teams participate in anything from #NationalToastDay to #LEAPDAY, it seems a bit surprising that more teams haven’t taken advantage of the opportunity today’s “holiday” provides.
That said, here are a few examples of how the sports business business world is taking a moment to pay tribute to the great Dr. Seuss. Â If you think about it, Dr. Seuss is actually the originator of the “motivational poster” we see so often in sports through the illustrations and wisdom shared through his books.
— Carolina Panthers (@Panthers) March 2, 2016
— Dartmouth Hockey (@dartmouthhockey) March 2, 2016
— Houston Astros (@astros) March 2, 2016
— Houston Texans (@HoustonTexans) March 2, 2016