What is Fan Engagement?
As the business of sports and entertainment evolves, marketing professionals are continuously searching for ways to cater to the changing dynamics of fandom. Â Today’s fan craves not only more access but immediate access. Â For sports marketers, this is a good thing, but it does not come without its challenges.
Like any successful business, properties like the NCAA and its affiliated athletics programs must have a feel for consumer behavior. Â Understanding how fans are engaging will ultimately help them create successful strategies for reaching and interacting with consumers.
Engaging College Sports Fans (Infographic)
GoHopscotch.com recently published some interesting statistics that shed some light on how college sports fans engage. Â According to the study, fans are twice as likely to watch games on TV than attend in person and Facebook is still their social media platform of choice. Â HopScotch created an interesting infographic that shares some of this data and is also offering a free e-book for download that compiles the survey results. Â ClickÂ hereÂ for a link to the HopScotch website.