SCC FFL Sports Marketing Competition – Individual Awards

We saw another fantastic effort from all of our schools in SCC’s sports marketing fantasy football league.  This year’s competition was fierce with the top seven spots in the standings being determined by just a few points.  Overall, our participating schools (25 different schools representing 15 different states) showed a lot of creativity while demonstrating a great understanding of the sports business principles that provide the foundation of our curriculum programs.  It is always rewarding to see how well students can apply some of the fundamental lessons to a project like this…

With that, we have a few individual awards to give out this year…

  • Best Overall Branding Strategy:  Rochester Radiation (Pine Island HS, Minnesota)
  • Best Franchise Location Strategy:  Louisville Mustangs (Indian River HS, New York)
  • Best Logo:  Grand Rapids Graffiti (Kent Innovation Center, Michigan)
  • Best Franchise Name:  St. Louis Archers (Montgomery County High School, Missouri)
  • Best Overall Marketing Plan:  Las Vegas Kings (Bend Senior HS, Oregon)
  • Best Fan Experience Strategies:  Rose City Pirates (Atwater High School, California)
  • Best Stadium Name:  Las Vegas Gangsters (Pinelands Regional HS, New Jersey)
  • Best Franchise Mascot:  SycaSquad Bombers’ “Aviator” (Sycamore HS, Ohio)
  • Best Ticket Sales Plan:  Las Vegas Dealers (Hinsdale Central, Illinois)
  • Best Use of Social Media:  St. Louis Steamers (Westosha Central, Wisconsin)
  • Best Community Relations Plan:  Honolulu Volcanoes (Little Elm High School, Texas)
  • Best Stadium Design Strategy:  Grand Rapids Guardians (Kent Career Tech Center, Michigan)
  • Best Concessions Plan:  Oklahoma City Bison (Heritage High School, Colorado)
  • Best Franchise Mission Statement:  San Antonio Outlaws (Richardson HS, Texas)

Great job everyone, see you again next season!

The St. Louis Steamers created actual promotional pieces as examples of the various ticket packages they would be offering to fans this season…so great!


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Congrats to the sports marketing students at Pine Island High School in Minnesota for winning the award for “best branding strategy” with the “Join the Radiation Nation” for the Rochester Radiation’s inaugural season.


Congrats to the Grand Rapids Graffiti from Kent Innovation High School for winning the award for “best logo” in this year’s competition. Not only was the design fantastic, but the explanation behind the design (and how it fit with their branding strategy) put the Graffiti over the top! In the words of the Grand Rapids front office: “we felt strongly that blue and black, with a touch of a grey / silver as accents, would represent our community well. Blue for trust, and to represent the many rivers and lakes near Grand Rapids, and black for strength, power, mystery and protection. These colors work well together and will lead to strong merchandise sales, bumper stickers, clothing and jersey sales.” Really well done!


Another Grand Rapids based franchise took home the honors for best stadium design in this year’s competition. In addition to an incredibly detailed computer simulation of their stadium, the Guardians’ front office also described a number of unique stadium amenities that will be sure to help draw fans. For example, the team plans to feature a drawbridge at the stadium entrance and “crow’s nest” areas at all four corners of the stadium. Great stuff from the sports marketing students at Kent Career Technical Center!

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The SycaSquad Bombers (Sycamore High School in Ohio) won the “mascot of the year” award with the introduction of “Aviator”…the franchise also announced plans to cleverly name their cheer team the “Bomb Squad”. The Bombers finished a close second in the competition for best logo.


Check out this stadium model developed by the San Antonio Outlaws front office… We REALLY loved effort in creating an actual, physical model for the stadium…this stadium design took second place. Note the details here…images of a crowd, scoreboards and signage for team sponsors. Really well done. In addition to an awesome stadium, the students in Richardson High School’s in Texas took home top honors for writing the best franchise mission statement in this year’s competition. They did a tremendous job as first time participants…we’re expecting big things from this group next season! 🙂

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