Thanks to John Hollow’s sports marketing students at Helena High in Montana for sharing this information…it provides a great look at the value of sponsorship, particularly in the case of high profile events like the Kentucky Derby.
Over 150,000 people visit Churchill Downs every year for the event with another 15 million fans tuning in to watch on TV, making it one of the most valuable properties in all of sports for marketers looking for brand exposure. Â
Billed as the “fastest two minutes in sports”, it is important for sponsors to find opportunities for impressions both pre and post-race to boost their return on investment. Â One way companies can do this is to sponsor individual jockeys, rather than the event itself. Â As you’ll see in the infographic, this can result in great value for sponsoring brands.
So how did marketers fare at this year’s Kentucky Derby? Â Check out this nifty infographic with some great data from Apex Marketing Group (@ApexMGAnalytics on Twitter) to see!