Impressive effort from all of our participating schools, especially given the circumstances with virtual classrooms. For this challenge, we wanted to see how thorough and detailed students would be with the development of a marketing plan for an expansion pro football team. This report included a SWOT analysis, revenue and expense projections, and an economic impact report. We also evaluated responses to our first sports marketing challenge on the basis of creativity, and city/franchise nickname selection.
We have a few shout outs for individual schools in recognition of their responses to the first sports marketing challenge for this week:
Portand Pioneers (Grant High School, Oregon)
Two words: Nailed it. Fantastic response from a first-time participant in this competition. Looking forward to seeing this group further develop the strategies outlined in the marketing plan. Love the strategy of selecting a market that you are intimitely familiar with, helps provide building blocks for establishing a fan connection throughout the year. You are off to a great start Pioneers front office!
San Antonio Sentinels (Blacksburg High School, Virginia):
As a veteran participant in this competition with a history of strong performances, we would expect nothing less than what we saw from Blacksburg High School’s response to the first sports marketing challenge. Nice to see additional documentation provided to support your selection to base your franchise in San Antonio, evidence of the research that went in to making the market choice. Love the attention to detail in providing a background representing the team’s ownership with a collection of partners who not only have the financials to support a successful expansion effort but also industry experience to ensure the team puts out the best product on and off the field. Well done Sentinels front office!
Salt Lake City Phenomx (Kent Career Tech Center, Michigan):
Great idea submitting the marketing plan on official team letterhead, helps to position a level of professionalism that we hope to see throughout the remainder of the competition!
Orlando Owls (Little Elm High School, Texas):
Overall, a very strong marketing plan from the Orlando Owls front office. Detailed, strategic, innovative…the franchise is well positioned for success this season. In particular, really nice job identifying revenue streams for the team’s firts season, recognizing the importance of finding creative ways to impact the team’s bottom line. We thought the idea of creating a documentary series to follow the team during the inaugural season was awesome, great way to build interest in the team and grow your fan base.
Also, based on some of the initial ideas presented in the marketing plan, we are excited to see the Owls’ branding strategy, looks like we are in for a season full of creative ideas from the students at Little Elm High School this year!
Orlando Trash Pandas (Lyman High School, Florida)
Wow. Blown away by the response to the first sports marketing challenge from the students at Lyman High School. Impressive to see such a comprehensive marketing plan which sets the stage for a lot of growth opportunities for the team’s inaugural season.
Great use of opportunities to provide supplemental documentation to support your marketing plan and including statistics to support your revenue projections, including the NFL national revenue growth chart below. Very thorough, some great ideas, and a winning marketing plan to be sure. We are super excited to see what the Trash Pandas’ front office has in store for us this season!
San Antonio Honey Badgers (Montgomery County High School, Missouri):
In the history of this competition, I don’t think we have ever seen such a detailed budget. Super impressive work, love the attention to detail, including the research to look up actual player salaries at every single position. Great breakdown of revenue projections for the year, and the attention to detail in forecasting both national and local revenue. We also though the Honey Badgers’ offered one of the best SWOT analysis breakdowns in this challenge. Well done MCHS students!
Little Rock Badgers (Richardson High School, Texas):
In the six years of this competition, no school has ever selected Little Rock as the expansion city…and the Badgers’ front office totally sold us on the Arkansas city as a viable pro football market. Great job using data to support your city selection, nice job doing the research.
Also, one of the best strategies for addressing fan and player safety during a pandemic, which was one of the priorities for this challenge, along with explaining how COVID-19 will impact the organization’s ability to generate revenue. Last but not least, excellent job describing the ways your new franchise can boost the Little Rock economy. Really well done Richardson High School!
Miami Sharks (Stafford High School, Virginia)
Absolutely fantastic revenue projections, including this detailed merchandise sales forecast! Really impressive work from the Sharks’ front office. Well done Stafford HS!
STANDINGS AFTER POINT DISTRIBUTION FOR SPORTS MARKETING CHALLENGE #1 (MARKETING PLAN):
|School||Team Name||Points Possible|
|Richardson HS||Little Rock Badgers||250|
|Montgomery County||San Antonio Honey Badgers||250|
|Grant HS||Portland Pioneers||250|
|Blacksburg HS||San Antonio Sentinels||250|
|Lyman High School||Orlando Trash Pandas||247|
|Little Elm||Orlando Owls||245|
|Carl Sandburg||Mexico City Aztecs||240|
|Kellam High School||Virginia Beach Sharks||239|
|KCTC||Salt Lake Phenoms||237|
|Stafford HS||Miami Sharks||236|
|HCHS College & Career Academy||Honolulu Stingrays||236|
|Wichita East HS||Wichita Matadors||235|
|Victor J Andrew||Chi-Town Chargers||235|
|KIH||Grand Rapids Rogue||235|
|Dallas High School||Keystone Wolverines||235|
|Los Banos HS||0|
|Century Career Center||0|