SCC FFL Sports Marketing Competition – Final Challenge (Digital Marketing) Point Distribution

Congratulations to Carolyn Province’s sports marketing class at Grapevine High School in Texas for winning our 3rd annual fantasy football sports marketing competition! The San Antonio Roughriders held a lead for the last few weeks and sealed the championship with an impressive response to our final sports marketing challenge (digital marketing).  Way to go Roughriders!

Also, a really impressive finish from Nicole Rusch’s class at Pine Island HS in Minnesota (Orlando Ducks), ending up in second place.  Both the Roughriders and Ducks will be rewarded with pizza parties to celebrate their accomplishments in this competition.  Congrats to both schools on a job very well done.

Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) also had a great season, taking third place while Jason Koch and his students at Carl Sandburg HS in Illinois (London Guards) landed in fourth.  In a photo finish, last year’s champions (Karen Russo’s class from Hinsdale Central HS in Illinois) edged out Lee Geffert’s class at Richardson HS in Texas by two points for fifth place.  Excellent job from both the Omaha Outlaws front office (Hinsdale Central) and South Texas Wranglers (Richardson) all season.

A standing ovation is in order for ALL of our participating schools.  Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids, no doubt the result of the efforts of some outstanding sports marketing teachers.  Kudos to all for a great season!

We have a few individual school shout-outs again for the response to challenge #6 and will have some individual school awards to distribute later this week.  Stay tuned!


San Diego Sharks (Atwater HS / CA):

Super fun idea to attach Go Pros to player helmets with individual feeds that allow fans to follow their favorite players, including the audio “daring fan to listen to on-field conversations.”  Logistically, could be some issues there, but love the idea of doing everything the franchise can to bring the fans closer to the game.  Also, the potential of a 4-D broadcast feed and the partnership with Apple to launch a hologram application shows some really forward thinking.  The augmented reality feature from your app allowing fans to virtually get pictures with favorite players, mascot, cheerleaders etc. is an awesome idea.  Really creative, really fun…Good stuff from the Sharks’ front office!

London Guards (Carl Sandburg HS / IL):

Really, really, really loved the mock-ups provided by the London Guards of their app, illustrating all of the fantastic features available to the team’s fans.  The “fan club registry” offering is great, will definitely encourage fans to immerse themselves in the fan experience as often as possible, ultimately helping the franchise to boost levels of brand loyalty.  

Neat idea to include access to behind-the-scenes access to mascot, cheerleaders etc. to engage fans and strengthen their relationship with the team.  Content marketing is one of the most effective marketing strategies for any sports team, nice job recognizing its importance and incorporating as part of your digital marketing plan.

Also liked the Twitter feed…so many great ideas in there for interacting with fans.  Really nice job with this challenge, good stuff London Guards!

Omaha Outlaws (Hinsdale Central / IL):

With each response to our sports marketing challenges this season, the Outlaws’ front office has shown an incredible attention to detail.  This one was no different.  Little things like including a team-branded icon for the team’s iPhone app, and providing us with visuals, can go a long way in helping to provide a better picture of the team’s marketing strategies.

Nice job incorporating a variety of hashtags with your Twitter feed and finding ways to encourage fans to interact with your timeline.  Prominently featuring an image of a sponsor product as the franchise profile picture will most certainly be appreciated by Omaha Steaks, great idea to go the extra mile to promote a primary corporate partner.

Also, pretty fun idea to offer team-branded Snapchat filters…no question, that strategy will result in very high levels of fan engagement which, ultimately, is a key goal for digital marketing professionals.  Really nice job Outlaws!

Honolulu Surf (Vista Murrieta HS / CA):

Great response to challenge #5 from the Surf front office!  Some pretty creating digital marketing ideas here, but the virtual reality experience through the eyes of the Surf quarterback would be so cool.  

Also, thought the idea of offering a variety of streaming video perspectives (coaches cam, QB cam, wide receiver cam) could provide fans with an incredibly unique, and potentially customizable, experience.  In an era where fans crave opportunities to get closer to the action, the Surf delivered!  Really good stuff.


Important reminder:  No matter where you finished in the standings, please be sure to reiterate what a great job your students did this season.  You all made evaluating each challenge very difficult as the ideas were so creative and everyone demonstrated such a fantastic understanding of the business of sports throughout the competition. Again, this project goes above and beyond what most schools are doing in class and your students all deserve to be commended for a job well done. At the end of the day, all we really hope to accomplish with our fantasy football project is a fun way to teach sports marketing.  Hopefully we managed to do just that.  Congrats to you all, great work.

Hope to see you all again next season!