Season 5: SCC’s Fantasy Football Sports Marketing Challenge

We are excited to announce season fiveĀ of our fantasy football competition featuring participating classrooms from our member schools. Our goal is to create an engaging, interactive educational environment in our sports marketing classrooms. This year, we have 30 schools competing representing 16 different states so we expect some big things from our students this year as they work to unseat last year’s champs from Hinsdale Central High School in Illinois.

As part of our competition, students will first be challenged to create a marketing plan for the inaugural season of an expansion professional football team. Each team will then earn points throughout the season in a series of weekly “sports marketing challenge” activities issued by the league office (Sports Career Consulting). Each challenge is designed to encourage student development of sports business strategies for their franchise in several key areas, including:

  • Finance
  • Branding
  • Stadium/Facility design & management
    • The Fan Experience
  • Marketing
    • Promotions and digital marketing
  • Ticket Sales
  • Sponsorship
  • Understanding the consumer & the marketplace
  • Public Relations / Community Relations / Fan Relations

After reviewing each franchise’s weekly submission, points will be assessed by the league office, ultimately impacting each team’s position in the standings. The weekly sports marketing challenge activities will have just as much (if not more) impact on overall points than player performance so students will be encouraged to develop a sound strategy before submitting their ideas!

We will be posting the standings each week on our blog so stay tuned!