St. Paddy’s Day Fan Engagement

Here is a quick look at how sports teams and brands are engaging fans on St. Patrick’s Day (or at events leading up to today)…

Loved this tweet from the USA Swimming:

The St. Louis Cardinals couldn’t WAIT for St. Patrick’s Day…they hosted a “Halfway to St. Patrick’s Day” promotion back in September…

Today, they greeted fans with this tweet from the locker room this morning sharing the green unis for today’s game (note that it was re-tweeted over 1,000 times)…And. like many other teams, they even changed their avatar to a logo re-touched with green.  Nice touch.

The Chicago Bulls continued the tradition of hosting their annual St. Patrick’s Day themed-game vs. Memphis Grizzlies on March 9th.  As part of the National Basketball Association (NBA)’s tenth annual St. Patrick’s Day program, the Bulls wore all-new St. Patrick’s Day uniforms featuring green jerseys and shorts designed by adidas.  They shared pics of mascot Benny the Bull decked out in shamrock wear via several social outlets.

Of course, the Bulls weren’t the only franchise rocking St. Paddy’s Day themed uniforms, a number of other teams are going green today as well…

Several teams are leveraging specialty uniforms and/or merchandise in various ways.  The NHL’s Buffalo Sabres and Nashville Predators and Minor League Hockey’s Chicago Wolves are putting shamrock jerseys up for auction.  Teams like the Milwaukee Brewers and St. Louis Blues successfully packaged commemorative gear in game day ticket packages.  The result?  #SELLOUT.  The Atlanta Braves piggybacked on today’s date (the 17th) to launch a $17 ticket promotion.

Many teams had some type of special offer on merchandise, most often featuring a St. Patrick’s Day theme.  Here are a few examples from the Major League Baseball Fan Shop, the Boston Celtics, the Toronto Blue Jays,

Most teams offered some type of spirited well wishes to fans… Here are some of the more creative examples from the Buffalo Bills, Phoenix Suns, Chicago Cubs, Houston Texans, Seattle Seahawks and the Australian Open.  The Philadelphia Phillies paid homage to Tug McGraw, the first player to don a St. Paddy’s themed hat on the field, and created an “All-Irish” name team lineup that they shared through Twitter.

Some leveraged St. Paddy’s through social media through fan engagement efforts.  The Tampa Bay Rays sent a “Happy #StPatrick’sDay” message through Snapchat.  The Houston Astros served up some trivia via Twitter for opportunities to win specialty themed hats.  The Denver Broncos asked fans to vote on which players performed the best rendition of a “river dance” themed celebration by directing them, via Twitter, to a video link on the team’s homepage.  The PGA Tour tied their message to the link between their sport and today’s celebration by tweeting a top ten list of the best reasons to play a golf trip to Ireland.

Several sports brands also had a social presence to capitalize on the green theme.  EA Sports featured a special St. Patrick’s Day promotion for their NBA Live video game.  Finish Line tweeted links to green themed products during the day and a story from sole which featured a list of the “17 Best Non-St. Patrick’s Day Green Sneakers.”  Gatorade tweeted out a St. Paddy’s Day special offer while a pair of special St. Paddy’s themed Nike “Superfly” soccer kicks sold out in under a minute!

And then…well…then there were these.  In the spirit of St. Patrick’s Day, just to have some fun.

Happy St. Patrick’s Day everyone!  Hope you all managed to find a little luck of the leprechaun today!