Four challenges down, just two to go in our annual fantasy football sports marketing competition and it is getting crowded at the top of the standings. Every year, this is one of the most fun challenges to evaluate, in part because we see so much creativity with fan experience strategies, but also with the attention to detail that some of our competing teams go through in designing and creating their stadiums. As always, there were several fantastic submissions this year!
Karen Russo’s class at Hinsdale High School in Illinois retains an ever so slight lead at the top of the standings. Kim Radfordâ€™s class at Blacksburg High in Virginia (â€œToronto Owls”) remain in second place, while Ed Lappâ€™s class at Pequea Valley HS in PA continues to climb up the leaderboard. Nicole Rusch’s class at Pine Island HS in Minnesota moves up one spot to fourth place, while students at Waverly High School in New York crept into the top five. Things are going to get really interesting as we head down the home stretch!
Overall, ALL of our participating schools have done a fantastic job with this project thus far. The responses to our sports marketing challenges have been incredibly impressive and the league office is looking forward to seeing what the students come up with for the remaining challenges! Follow along via our blog (or @sportsbized on Twitter) for updates as the season rolls along and be sure to encourage and support those schools in your local area!
Points have been distributed for each teamâ€™s response to the Fan Experience / Stadium Design component of this competition (sports marketing challenge #4). Updated standings are below as well as a few individual â€œshout outsâ€ for particularly creative, unique and strategic franchise branding ideasâ€¦keep up the great work everyone!Continue reading