Competitive Edge - Sports & Entertainment Marketing News

Broncos survey season-ticket holders about new stadium preferences, location

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Since the Walton-Penner group took ownership of the Broncos last August, one question has hung over the franchise: Will a new stadium be built? And where?

Click here to read the story at denver7.com.

Discussion Questions:

  1. What are ticket sales?
  2. What are season tickets?
  3. Why are season tickets important to a sports team like the Broncos?
  4. What are sales?
  5. How do you think teams sell season tickets?
  6. What is customer service?
  7. Why is customer service important?
  8. What are renewals?
  9. Why are they important to sports teams?
  10. How do you think customer service impacts renewals?
  11. Why do you think the Broncos surveyed season ticket holders about a potential new stadium?
  12. How might that help the franchise to make a decision relating to the where the Broncos will play in the future?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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