Competitive Edge - Sports & Entertainment Marketing News

Buffalo Wild Wings deals include BOGO offer to kick off March Madness


If you enjoy slam dunks equally as much as dunking chicken wings into ranch, you’re in luck because Buffalo Wild Wings has a slew of deals for its customers during March Madness.

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Discussion Questions:

  1. What is the difference between marketing through sports and the marketing of sports?
  2. Based on what you learned from this news story, describe this promotion from BWW.
  3. Which best describes BWW’s March Madness promotion?
  4. What is promotion?
  5. What are the different types of promotion?
  6. What is a sales promotion?
  7. What is a “BOGO” offer?
  8. What type of promotion is a “BOGO” offer?
  9. What is a sweepstakes promotion?
  10. Describe the sweepstakes promotion from BWW for March Madness.
  11. Why do you think BWW is broadcast Jack’s bracket picks on TikTok Live?
  12. What is a microsite?
  13. What is the microsite where BWW is directing consumers to participate in this promotion?
  14. Why do you think they are using a miscrosite as part of this promotion?
  15. What is the BWW Overtime Wingtime deal?
  16. How might that promotion help to build brand loyalty?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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