Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports
Corporate sponsors of the Tokyo Olympics have brought in marketing consultants to determine whether a direct association with the Games would damage their brands. According to people working directly with some of the 47 big sponsors of the Games, Japanese companies have asked advisers whether they should embrace the Olympic
Even the tiniest change in demographics or a soft showing in certain regions can send the most sanguine Hollywood studio executives scrambling for answers and solutions. There was no preparing, however, for the COVID-19 crisis, which resulted in unprecedented theater closures. Click here to read the story at hollywoodreporter.com. Discussion
Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic. Click here to read the story at hollywoodreporter.com.
Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the
First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers
With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us. This past weekend, for example, Warner Bros’ “Godzilla vs. Kong” pulled in $48.5 million domestically making it the
As Emerson, Lake & Palmer sang: “Welcome back my friends to the show that never ends. “We’re so glad you could attend. Come inside. Come inside.” Click here to read the story at nysportsjournalism.squarespace.com. Discussion Questions: What is branding? Why would MLB want to develop a tagline for this season?
Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during