A year after the coronavirus pandemic wiped out what is arguably the greatest three weeks on the sports calendar, advertisers have scrambled back to assume their positions with March Madness. Speaking to reporters on a Zoom call late Wednesday afternoon, the senior-most ad sales execs at CBS Sports and Turner Sports said that anyone who’s
Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King. Click here to read the story at adage.com. Discussion Questions: Based on information
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in
The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work. The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore
There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have
So why are so many all-star brands skipping one of the most-watched television events of the year? Their parent companies claim to be shuffling their playbooks for several reasons, such as reallocating their ad spending toward COVID-19 relief, or reevaluating the best way to use those millions as the pandemic
The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What
The commercial lineup for Super Bowl 55 is now, finally, all but set. ViacomCBS confirmed to USA TODAY Sports on Wednesday that it has “virtually sold out” its national advertising inventory for this year’s broadcast — despite an apparent decline in demand for the spots due to the COVID-19 pandemic.
Fans looking for pregame entertainment before the Super Bowl will have another option this year. Shaquille O’Neal will be holding the virtual SHAQ Bowl on Feb. 7. It’s one of the few events taking place in Tampa, Florida, since many parties that traditionally take place during Super Bowl week have
The first puck drops on the National Hockey League’s 2021 season this week, and with it will come a trickle of fans for the first time in almost a year. Three arenas will have limited patrons in attendance, a lifeline for teams that rely on ticket sales far more than
This group deserves a standing ovation from us for an INCREDIBLE performance in this year's competition. Oh so close to winning it all this year. Credit to Mr. Gueth for coaching this impressive group of young men and women to a runner up finish! 👏
Congratulations to the @MVCTC_SM Seniors for finishing 2nd place in the National @sportsbized Fantasy Football Marketing Competition. Great job developing the Dayton Jokers into a national power!!!!! #MVCTC
