Competitive Edge
Category: Lesson 11.2 – Publicity

NFL schedule release has become giant marketing deal

The biggest day on the NFL calendar for social media departments at the 32 teams isn’t a game, the draft or the start of free agency. It is schedule release day. Click here to read the story at altoonamirror.com. Discussion Questions: What is publicity? How do sports and entertainment organizations

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Tiger Woods explains ditching Nike shoes for FootJoy at Masters

Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own. Then people saw his shoes. Click here to read the story at yahoo.com. Discussion Questions: What is endorsement? Why do brands pay athletes and celebrities to endorse their products and

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Phillies Welcome Back Baseball With Sublime Copy-Less Billboards

Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of

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Can TikTok Help Save the Oscars?

Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at vanityfair.com. Discussion Questions: Why do you think this news story is

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MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective

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