Competitive Edge
Category: Lesson 11.3 – Functions of Communications

MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective

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Callaway to ‘Pause’ Longtime Relationship With Phil Mickelson

Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you

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Taylor Swift Just Proved Her Marketing Genius Once Again–And Brands from Starbucks to Sour Patch Kids Want Her Stardust

Last Friday, Taylor Swift’s “new” album Red (Taylor’s Version) set a Spotify record for most streams by a female artist (90.8 million) in a single day — even though the original version of Taylor Swift’s Red album was released in 2012. (Inc.colleague Justin Bariso recaps Swift’s decision nicely.) Click here to read the story at inc.com. Discussion

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