Competitive Edge
Category: Lesson 2.5 – The SEM Product

NBA deepens tie with Oculus with new marketing rights

The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League. Click here to read the story from sportsbusiness.com. Questions

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