Competitive Edge
Category: Lesson 2.5 – The SEM Product

NFL announces new format for Pro Bowl Games in Las Vegas

A re-imagined NFL Pro Bowl is set to occur in February at Allegiant Stadium. The NFL Pro Bowl Games will be highlighted by several skills competitions, culminating in three flag football games. Tickets are available now and start as low as $35. Click here to read the story at reviewjournal.com. Discussion Questions:

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NHL Reverse Retro jerseys for all 32 teams unveiled by adidas

Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in

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Under Armour to Launch First Female-specific Running Shoe

Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company

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