Competitive Edge
Category: Lesson 2.9 – Event Management & Marketing

Get Ready for Greatness: Frito-Lay Unites Current Soccer Stars and Past Icons in New FIFA Women’s World Cup Australia & New Zealand 2023™ Marketing Campaign

As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™

Read More »

The business case for green sports stadiums and arenas is growing

Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at

Read More »

SEARCH COMPETITIVE EDGE:

POST CATEGORIES

COMPETITIVE EDGE ARCHIVE

COMPETITIVE EDGE ARCHIVE

FOLLOW SCC