Competitive Edge
Category: Lesson 2.9 – Event Management & Marketing

How on Earth Are They Going to Pull Off the Olympics?

If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into

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Super Bowl Advertisers Gravitate to Humor in a Hard Time

Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike

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Topgolf Live Coming To Iconic Stadiums Nationwide

Ever dreamed of hitting golf balls onto the field at your favorite stadium? Beginning in January, college and professional sports stadiums across the country will be transformed into Topgolf Live experiences where fans can do just that. “We are thrilled to announce another year of the Topgolf Live Stadium Tour

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ESPN Among NFL Partners to Scale Back Super Bowl Plans in Tampa

ESPN executives have been told not to plan for travel or hospitality for the Super Bowl in February, according to multiple people familiar with the conversations, becoming the latest major NFL partner to scale back its presence at America’s biggest sporting event because of the COVID-19 pandemic. Click here to

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Professional Bull Riders to Stage Event on Aircraft Carrier

The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier. PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every

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