Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared
Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers. NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season. Click here to read the story at sports.yahoo.com. Discussion Questions: What
Indianapolis has hosted a Super Bowl, the entire NCAA Men’s Basketball Tournament just last year and too many other championship events to count. It’s also set to host the NBA All-Star game in 2024. So why do local organizers of the College Football Playoff National Championship say Monday’s title game—and
When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that
Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase. Click here to read the story at cnbc.com. Discussion Questions: What is an exhibition event? Why do
The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal. Click here to read the story at golfweek.com. Discussion Questions: Why is a quality product important in sports? Based on information from this story, describe the PGA
Following the success of the NHL’s Winter Classic and MLB’s Field of Dreams game, the NBA is looking to get in on hosting games at non-traditional venues. According to NBA Executive Vice President Evan Wasch on The Crossover podcast, the Association continues to explore the feasibility of outdoor games or even setting up a
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network
For football fans, the NFL draft is all about the pick and the players. For Cleveland’s civic leaders, it’s all about the visibility and visitors. Click here to read the story at wkyc.com. Discussion Questions: What is economic impact? How is economic impact measured? What is an economic impact study?
More people tuned in to watch the Jacksonville Jaguars select Trevor Lawrence than watched Anthony Hopkins win the Best Actor Academy Award. The ratings for the first round of the 2021 NFL draft are in, and football remains king over everything else. Over 12 million people watched the first round of the draft. The