Competitive Edge
Category: Lesson 3.2 – Key Financials in Sports

Despite Lockdown, MLB Teams Gain Value In 2020 (CE)

Major League Baseball has seen this play before: A global calamity spreads fear and panic. Equity values plummet. The future gets scary. And prices for the most valuable teams in the league hold their lead. Click here to read the story at forbes.com. Questions for class discussion: What is revenue? Why is

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Sources: XFL staff laid off, no plans for 2021 (CE)

The XFL suspended operations Friday morning and laid off nearly all of its staff, multiple sources told ESPN. While a handful of executives remain employed, the league currently has no plans to return in 2021. The league canceled its season last month after five games as part of a nationwide

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WrestleMania in front of no crowd is a reminder that fans matter (CE)

The signs said this was WrestleMania. The pay-per-view order ($34.99) said this was WrestleMania. Rob Gronkowski, serving as host, declared that it was WrestleMania. So did Stephanie McMahon, who noted pre-fight the company was there to offer a “distraction” to the country. Click here to read the story at sports.yahoo.com. Discussion Questions:

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What coronavirus means for sports marketing (CE)

The postponement of the Summer Olympics, coupled with the suspension of play across the NBA and NHL, have disappointed fans all over the world. For brands, however, the impact of COVID-19 may require coming up with a new playbook if they want to continue marketing to sports. For some, that

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