Competitive Edge
Category: Lesson 3.2 – Sports Business Fundamentals

Even if games go on, MLB lockout could alienate Gen Z

Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a

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VIDEO: 76ers bet on crypto with jersey patch, NFT collection

Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is

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