Competitive Edge
Category: Lesson 3.2 – Sports Business Fundamentals

Braves revenue soars to $568M for championship season

The Braves cashed in on a World Series championship season by generating franchise-record revenue. Click here to read the story at ajc.com. Discussion Questions: What is revenue? Why is revenue important to sports teams like the Atlanta Braves? How do sports teams generate revenue? What do you think represents a

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Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL

When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights?

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B1G deal: Big Ten lands $7 billion, NFL-style TV contracts

The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays. Click here to read the story at news.yahoo.com. Discussion Questions: What are media rights? Why are media rights important to a

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Pro Sports’ Dilemma: Ownership or Rich TV Rights Deals?

Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this

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