Technology continues to revolutionize sports, whether experienced on the field or viewed from the couch, and innovations from these 10 companies are altering playing fields from little leagues to the majors. Fanatics entered the trading card business with a deal that for the first time offers a piece of the
Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to
From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important
In a video posted to Twitter on Wednesday, Miami Heat basketball star Jimmy Butler said: “On Feb. 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.” Click
When NFL legend Tom Brady retired from the NFL this week, he left the game as the career leader in passing yards (84,520) and touchdowns (624) — he also left with an estimated $475 million. Click here to read the story at marketwatch.com. Discussion Questions: Based on information from this
New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are
Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have
Adidas turns its game-clock back to the days of Jimmy Carter, disco balls and massive afros for a sneaker celebrating the launch of ESPN’s SportsCenter and the footwear giant’s own history. Click here to read the story at musebycli.o. Discussion Questions: What are industry trends? Why do you think brands