Competitive Edge
Category: Lesson 3.4 – Industry Trends

Farewell to the $60 Video Game

Like a lot of video game sequels, Call of Duty 2 was bigger and better looking than its predecessor. The 2005 follow-up to Infinity Ward’s franchise-spawning 2003 first-person shooter expanded on the original’s formula in a few different ways. Regenerating health replaced a finite health bar, and a new icon indicated the

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The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a

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