Competitive Edge
Category: Lesson 4.4 – Market Segmentation

The Dual Identities of Disney’s ‘Cruella’ Marketing

Who, exactly, is Disney’s Cruella made for? Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations. Click here to read the story at observer.com. Discussion Questions: The article begins by stating “Marketing. It is the oft-overlooked yet integral

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The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards

Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week.  “We are fortunate to be putting on the 63rd

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Olympics content expanded as Discovery and Snapchat renew deal

US-based mass media company Discovery has expanded its content and advertising partnership with Snapchat to bring Olympic Games coverage to the photo and video sharing platform’s European users. The agreement covers the Tokyo 2020 Games, still penciled in for this summer, and the Beijing 2022 Winter Games.  Click here to

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The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership

The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a

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