Competitive Edge
Category: Lesson 4.5 – Positioning

Stan Smith Returns for Adidas in Green Spot With Kermit the Frog

“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things

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New Balance Humbly Pitches ‘the Best Running Shoes on Earth’

“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running

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The Recording Academy Partners With Top Brands For 63rd GRAMMY Awards

Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week.  “We are fortunate to be putting on the 63rd

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Lincoln Plans Grammy Push, Partners With The Weather Channel

Lincoln is breaking new work on the Grammy Awards Sunday and is also partnering with The Weather Channel for sponsored content. A 60-second spot from AOR Hudson Rouge featuring Golden Globe Award winner Jon Batiste and the 2021 Nautilus premieres during the 63rd annual Grammy Awards on March 14, with Lincoln

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