Competitive Edge
Category: Lesson 4.5 – Positioning

Dwayne ‘The Rock’ Johnson is launching an energy drink

The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here

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Netflix will release a new movie every week in 2021

In the 1930s and 1940s, the film studio MGM pumped out 50 new movies a year, most of which featured the world’s biggest stars at the time: Judy Garland, Clark Gable, Spencer Tracy, and countless others. MGM co-founder and lead executive, Louis B. Mayer, famously boasted that the studio had

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Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is

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Can Ellen’s “Be Kind” Brand Survive a Not-Very-Nice Scandal?

Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is

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