Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen. Click here to read the story at marketingbrew.com. Discussion Questions:
Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further. At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games. Click here to
A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high. Click here to read the story at sportsmediawatch.com. Discussion Questions:
Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they’re taking a gamification approach to their ads to do so. Click here to read the story at digiday.com. Discussion Questions:
As the final whistle blows on an iconic 30-year partnership between Fifa and EA Sports, we sit down with the brand and its creative agency Uncommon who are tasked with reinventing the world’s most successful video game franchise. Click here to read the story at thedrum.com. Discussion Questions:
With a wide-reaching campaign from its new agency of record, MLB may be looking to turn the tides of slipping viewership: The 2022 World Series drew 12 million views on average per game, one of the least watched championship series in history. Click here to read the story at marketingdive.com. Discussion
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
In 2021, Paramount was testing a new movie called “Something’s Wrong With Rose” — a supernatural horror film about a therapist named Rose who loses touch with reality after witnessing a patient’s bizarre suicide. Click here to read the story at variety.com. Discussion Questions:
When you’re filling out your March Madness bracket this year, forget all the research, stats, analytics, and sports podcasts. Just pick teams based on vibes. Click here to read the story at marketingbrew.com. Discussion Questions:
Coca-Cola’s Powerade named NBA superstar Ja Morant as the face of its largest campaign to date. The work represents part of the brand’s plan to supersede its competitors in the sports drink category. Click here to read the story at thedrum.com. Discussion Questions: