Competitive Edge
Category: Lesson 4.7 – Advertising

At MTV’s Video Music Awards, Advertisers Work to Strike Right Chord

When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and

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Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what Americans are able to pay

Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills.  Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference

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Chipotle bends reality in new ad during NHL game

Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what

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BodyArmor Animates Top Athletes in ‘Edge vs. Everybody’

BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What

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Grammys Match Last Year’s Low With 8.9M Tuning In On CBS & Paramount+

The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows. Click here to read

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Phillies Welcome Back Baseball With Sublime Copy-Less Billboards

Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of

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