By the numbers: Super Bowl LVII
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
02/18/2023
Category: Lesson 4.8 – Digital & Social Media Marketing
How EA plans to compete with Fortnite and Roblox in the metaverse
Electronic Arts’ Q3 2023 earnings call on Tuesday was a mixed bag for the gaming giant — but “The Sims” was a bright point. As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular simulation game as its way to secure a piece of the metaversal pie.
02/05/2023
Mountain Dew Just Created Its Own Hot Sauce with NBA Star Joel Embiid
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s
01/22/2023
Lay’s and Brazilian superstar Anitta power campaign with potato electricity
Lay’s has teamed with Grammy-nominated artist Anitta for a Latino TV spot, “Beat of Joy,” that features a remix of the Brazilian star’s hit song “Envolver,” per a press release. The effort is an extension of the Frito-Lay brand’s “Stay Golden” platform. Click here to read the story at marketingdive.com. Discussion
01/22/2023
Pepsi Zero Sugar NHL Goalie Challenge launches today
The Pepsi Zero Sugar NHL Goalie Challenge was released by the NHL on Thursday. The first contest night of the new interactive game will be Jan. 17, and the weekly contest will allow NHL fans to showcase their knowledge by choosing a goalie for three different categories (wins, goals against, saves) from
01/22/2023
Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
01/15/2023
Bell and Snap Inc. partner to bring 5G-powered Augmented Reality experiences to Toronto Raptors Fans
Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. Click here to read the story finance.yahoo.com. Discussion Questions:
01/08/2023
Why YouTube spent the money on NFL Sunday Ticket
YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the
12/30/2022
‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave
Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron-directed epic. Click here to read the story at deadline.com. Discussion Questions:
12/29/2022
In the college sports pay era, female athletes are emerging as big economic winners
Lebron James’ son Bronny got most of the headline play, but there’s another big story in the recent Nike NIL deal allowing college athletes to get paid. At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and
12/10/2022
SEARCH COMPETITIVE EDGE:
POST CATEGORIES
COMPETITIVE EDGE ARCHIVE
- November 2023 (21)
- October 2023 (20)
- September 2023 (25)
- August 2023 (10)
- July 2023 (5)
- June 2023 (5)
- May 2023 (20)
- April 2023 (25)
- March 2023 (20)
- February 2023 (20)
- January 2023 (20)
- December 2022 (15)
- November 2022 (20)
- October 2022 (20)
- September 2022 (25)
- August 2022 (15)
- July 2022 (5)
- June 2022 (10)
- May 2022 (24)
- April 2022 (20)
- March 2022 (20)
- February 2022 (20)
- January 2022 (25)
- December 2021 (10)
- November 2021 (20)
- October 2021 (25)
- September 2021 (19)
- August 2021 (15)
- July 2021 (4)
- June 2021 (11)
- May 2021 (25)
- April 2021 (20)
- March 2021 (20)
- February 2021 (20)
- January 2021 (25)
- December 2020 (10)
- November 2020 (25)
- October 2020 (25)
- September 2020 (19)
- August 2020 (9)
- June 2020 (4)
- May 2020 (20)
- April 2020 (14)
- March 2020 (3)