Former NFL quarterback Drew Brees appeared to be struck by lightning while filming a commercial for PointsBet Sportsbook in Catatumbo along Lake Maracaibo in a video that went viral on Friday morning. Click here to read the story at si.com. Discussion Questions:
Disney and Snap partnered to create a custom Snapchat augmented reality lens ahead of the anticipated release of “Avatar: The Way of Water,” according to details shared with Marketing Dive. The movie is set to premier Dec. 16. Click here to read the story at marketingdive.com. Discussion Questions: How has
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example
As more than a million soccer fans are expected to visit Qatar during the FIFA World Cup, an array of brands and tech companies are hoping to score points far beyond the Middle East in various parts of the metaverse. Click here to read the story at digiday.com. Discussion Questions:
On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games. Click here to read the story at forbes.com. Discussion Questions: What is competition for the entertainment dollar? How might
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from
The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy. Click here to read the story at digiday.com. Discussion Questions: What is market segmentation? What are demographics? What is a target market? Based
Miley Cyrus turns up the volume on a Beats Pill and applies eos lip balm in “We Can’t Stop”; Ariana Grande whips out a Samsung Galaxy Note in the first 5 seconds of “Focus”; Lil Nas X, dressed as a vampire, reaches for an Estée Lauder anti-aging serum in “Rodeo.” Click here to read the story
The NBA’s new app is proof that TikTok continues to exert its influence on the world of entertainment programming. The sports-focused offering is clearly designed to appeal to the younger generation, offering vertical video and user-specific, “social-style” content that could help drive Gen Z interest and keep consumers engaged on
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a