The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to
Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion
Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team
NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and
DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a “toy ready” film? Why do studies create toy ready films? Based on information from this story, would you describe
A Super Nintendo World is coming to Universal Studios Hollywood in 2023, the theme park shared with Travel + Leisure. The park will be the first of its kind in the United States. Click here to read the story at travelandleisure.com. Discussion Questions: What is a brand? Is Nintendo a brand?
At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate
Team USA is suiting up for the 2022 Winter Olympics (starting February 3rd on NBC and Peacock) in the most innovative uniforms yet, the TODAY Show revealed on January 20. Ralph Lauren unveiled the official outfits athletes will be wearing during the opening ceremony — and it’s safe to say that Team USA will be taking
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How
National Women’s Soccer League fans are finally getting the merch they’ve been looking for. The premier women’s soccer league in North America — which employs most of the US Women’s National Team players and many of the gold-medal winners from Canada’s Women’s National Team — is in the midst of