Competitive Edge
Category: Lesson 6.5 – Merchandising

NHL Reverse Retro jerseys for all 32 teams unveiled by adidas

Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in

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Disney’s move into trading cards

Walt Disney’s convoluted flow chart of revenue streams is getting a new addition. Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon. Click here to read the story at thehustle.co. Discussion Questions:

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Disney is exploring a ‘Disney Prime’ membership program

Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion

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Fanatics scores LA28 and Team USA merchandising deal

Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team

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NFL Joins NBA Top Shot Maker to Test Digital Collectibles Demand

NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and

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