Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together.
As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered
Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think
The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic. Click here to read the story at bleacherreport.com. Discussion Questions: What is licensing? Why do companies investing in licensing deals? In the case of ‘Ted Lasso’
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. Click here to read the story at adweek.com. Discussion Questions: What is branding? Why is branding important to an expansion pro sports
The Washington Football Team will play with their minimalist branding through the 2021 season but will unveil a new moniker ahead of next year. As a guest on the Adam Schefter Podcast, WFT Co-CEO Tanya Snyder said that the team was down to three potential candidates. Click here to read
The NFL can’t wait to welcome fans back to full-capacity stadiums from Seattle to Miami in 2021, though Luddites apparently need not apply. Commissioner Roger Goodell plans on enforcing a new policy that will be a blow to scrapbookers everywhere: Ticket stubs are about to become a thing of the past, rarer
We knew it was coming, it was just a matter of when. After a couple of expansive (and expensive) merchandise collaborations with stars like Travis Scott and J. Balvin, McDonald’s finally released its collaboration with K-Pop sensations BTS. This one was a little different, in that BTS basically took over McDonald’s. Workers wore BTS-branded
In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and punters—after teams ran into a shortage of available numbers in the 20-49 range last season. Click here to read the story at sportico.com. Discussion Questions: According to this story,
The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise. Click here to read the story at masslive.com. Discussion Questions: What is branding? What is rebranding? Do you think rebranding is risky? Why or why not? What