Competitive Edge
Category: Lesson 9.2 – Ticketing Strategies

Marvel teams up with NBA on release of ‘Wakanda Forever’

The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night.  Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from

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U.S. Open Returns With Fewer Star Players, More Premium Seating

For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at

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Twins announce 2021 promotions, new bag policy

Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating

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