Unilever has created a soap opera series for TikTok using real-life cleaning products in an effort to capitalize on the ‘clean influencer‘ trend. Click here to read the story at thedrum.com. Discussion Questions:
Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder. Click
Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin. Click here to read the story at mobilemarketingmagazine.com. Discussion Questions:
Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
McDonald’s has recruited award-winning digital content creator Karen X Cheng for its Lunar New Year campaign. Click here to read the story at nrn.com. Discussion Questions:
Just in time for Easter, Peeps has joined TikTok to bring some “peepsonality” to the platform. Click here to read the story at prweek.com. Discussion Questions: According to information from this story, when did Peeps officially join TikTok? Why do you think they waited until this February to launch a
End your family’s summer in a legendary way with a stay at the NERF House on Vrbo! Hasbro, Inc. and the iconic NERF brand join forces with Vrbo to bring the world of NERF to life in an action-packed lake house, available for a lucky family to score starting Sept.
There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker. Click here to read the story at thedrum.com.