McDonald’s is back on track in the U.S. and other key markets but still seeing a sales drag from coronavirus restrictions in other parts of the world. U.S. same-store sales jumped 5.5% in the October-December period, pumped up by new menu items like spicy Chicken McNuggets and a meal deal
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has
Retailers and shipping companies have struggled to get shoppers’ holiday gifts delivered on time. Now, they’re gearing up for what’s expected to be a brutal season for unwanted goods headed back in their direction. Following a coronavirus pandemic-fueled surge in online sales, up to $70.5 billion worth of online holiday
During a typical summer, Falmouth Museums on the Green, home to the Falmouth Historical Society, brims with visitors looking to sneak a peek inside its many historical homes, gather for weddings or explore its many exhibits. But the COVID-19 pandemic changed all of that. The museums remained closed for 2020,
Home Depot is known for selling power tools, hardware, plywood, appliances and everything plumbing, from the pipes to kitchen sinks. But the world’s largest home improvement retailer has quietly and slowly expanded its online inventory to add more home decor, including furniture, towels and wine glasses, officials shared exclusively with
Already a holiday season like no other, the 2020 shopping experience has seen a huge shift in terms of when and where it is taking place — and how companies are advertising their wares amid a bleak economic landscape. Holiday sales started earlier than ever before, with many retailers spreading
In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a
In souvenir shops from Times Square to the World Trade Center, shelves full of T-shirts and trinkets still (heart) New York. But the proprietors wonder when their customers will, again. The coronavirus pandemic has taken a voracious bite out of a slice of New York life as recognizable as a
Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in
Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting