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Digital Marketing

Advertising

Chipotle turns fans into ‘royalty’ with TikTok challenge

Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…

By Chris Lindauer, 5 years11/21/2020 ago
Consumer Behavior

Chipotle upgrades pickup and delivery options with first digital-only restaurant (MC)

Chipotle Mexican Grill is opening its first digital-only restaurant in the U.S. this weekend as it leans into the pick-up and delivery model customers increasingly want. The concept, located in Highland Falls, N.Y., requires customers to order in advance online or through a third-party delivery company, it said. Click here Read more…

By Chris Lindauer, 5 years11/20/2020 ago
Consumer Behavior

Chipotle upgrades pickup and delivery options with first digital-only restaurant

Chipotle Mexican Grill is opening its first digital-only restaurant in the U.S. this weekend as it leans into the pick-up and delivery model customers increasingly want. The concept, located in Highland Falls, N.Y., requires customers to order in advance online or through a third-party delivery company, it said. Click here Read more…

By Chris Lindauer, 5 years11/15/2020 ago
Brands

Brands have some new tricks up their sleeves this Halloween

Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Digital Marketing

As Oculus unleashes ad blitz, is it time for marketers to believe in virtual reality?

The Oculus Quest 2 has entered the marketplace with a lower price point ($299) and higher praise from reviewers and vocal social media fans. According to experts, this is an important first step for virtual reality (VR) – which has thus far failed to live up to expectations among both Read more…

By Chris Lindauer, 5 years10/30/2020 ago
Branding

Big Brother mobile game gives players the chance to earn extra rewards by listening to audio ads

The popular reality TV gameshow Big Brother now has its own mobile game, where people have the chance to win up to $1m as a virtual housemate or watch others take part in the game, much like the TV show. In the game, developed by 9th Impact alongside the show’s producer, Read more…

By Chris Lindauer, 5 years10/25/2020 ago
Content Marketing

Fisher-Price opens a virtual museum on Instagram to celebrate 90 years of its toys

Fisher-Price has created a virtual museum on Instagram to celebrate its toy stories. The toymaker, founded in 1930, has created an explorable online archive with more than 90 exhibits organized by decade, including the rolling Snoopy Sniffer from 1938 and wearable Roller Skates, first introduced in 1983. Click here to Read more…

By Chris Lindauer, 5 years10/25/2020 ago
Consumer Engagement

Amazon is changing its boxes. Here’s why

Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story Read more…

By Chris Lindauer, 5 years10/17/2020 ago
Brands

Louis Vuitton, Puma dress up for TikTok Fashion Month

TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton and Puma, TikTok can build its audience of fashion buffs Read more…

By Chris Lindauer, 5 years09/12/2020 ago
Consumer Engagement

Barbie Shows Off Her COVID-19 Craft Projects

Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine.   With many consumers  still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed. Read more…

By Chris Lindauer, 5 years08/17/2020 ago

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