Pepsi is updating the soft drink’s logo ahead of its 125th anniversary – while paying tribute to the pop in the brand’s classic labeling. Click here to read the story at usatoday.com. Discussion Questions:
You soon won’t have to go to a movie theater to snack on AMC’s popcorn. The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:
Get ready to turn up the heat because 7-Eleven, Inc. is officially entering Brainfreeze Season – a time to hang loose, try new things, make unforgettable memories and take summer from a ten…to an ELEVEN. Click here to read the story at qsrmagazine.com. Discussion Questions: What is promotion? What is Brainfreeze Season? How might
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA?
Disney added 7.9 million new subscribers to its Disney Plus streaming service during the first three months of 2022, the company announced in its Q2 earnings report on Wednesday. Click here to read the story at theverge.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition?
On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels. Click here to read the story at cnn.com. Discussion Questions: What is promotion? Why do brands engage in promotions? What are the different forms of promotion? What type of promotion is a limited-edition product? What is Coca-Cola’s new
There will be two Pokémon giant balloons in the 2021 Macy’s Thanksgiving Day parade. The Pokémon Company International and Macy’s today revealed the new balloon design that features Pikachu and Eevee on a giant Poké Ball-inspired sled and dressed in cold-weather apparel. Click here to read the story at pennlive.com. Discussion Questions: What is
McDonald’s next celebrity collaboration may be all you want for Christmas: The fast-food chain announced Wednesday that it was teaming up with Mariah Carey for 12 days of free food. Click here to read the story at usatoday.com. Discussion Questions: What is promotion? What are the different types of promotion? Based on information
This holiday, Gap has joined forces with global pop superstar and cultural icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW. Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of “All You Need Is Love,” bringing Gap’s