Marketing Currents - Business and Marketing Current Events
Category: Packaging & Labeling

Daisy Brand Seeks To Recast Cottage Cheese Vs. Yogurt Debate

Does cottage cheese have yogurt envy? As of 2019, Americans consumed about 15 pounds of yogurt per capita compared to just two pounds of cottage cheese. Click here to read the story at media post.com. Discussion Questions: What is competition? What are the different types of competition? How would you

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Flamin’ Hot Mountain Dew coming to torch your taste buds

Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the

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M&M’s Inspirational Message Packs Come Paired with Spotify Playlists

After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again. Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties. Click here to

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Amazon is changing its boxes. Here’s why

Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story

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