Tupperware wants to be where the cool kids play. The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at
* Note to current subscribers to SCC’s NEW Marketing Insights program (this is a separate subscription from our sports/entertainment business and marketing programs), you might consider downloading the PPT we created to help guide your discussion of this news story in class! The resource is available by visiting the “Marketing
IHOP has been offering pancakes and other breakfast favorites since the restaurant chain opened back in 1958, and that has never changed. Click here to read the story at tastingtable.com. Discussion Questions: How do you think the pandemic impacted the restaurant business? How did the pandemic impact decisions made at
Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here
Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How
Plant-based meats are no longer all the rage they were just a few years ago, according to Deloitte Consulting LLP. Click here to read the story at foxbusiness.com. Discussion Questions: What is positioning? What does perception have to do with positioning? Why is positioning important in marketing? Why are plant-based meat
In the face of rampant inflation, the CEO of omnichannel cosmetics firm e.l.f. Beauty says the company chose not to increase prices on roughly one-third of its least expensive entry-level items, while simultaneously raising them on higher cost merchandise. Click here to read the story at pymnts.com. Discussion Questions: What is pricing?
RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new
Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world. Click here to read the story at macworld.com. Discussion Questions: What is innovation?