Marketing Currents - Business and Marketing Current Events
Category: Product Differentiation

Restoration Hardware dives into hotel business 

RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based

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Kellogg’s wants you to add water to its new cereal

Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new

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Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent

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See Papa Johns new pizza bowls: Just toppings, no crust

Early in the pandemic, people couldn’t get enough pizza. Now, not so much. Papa Johns’ sales are still up, but growth is slowing. In the second quarter, sales at its North American restaurants open at least a year grew just under 1%, down from 5% in the the same period

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Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with

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Samsung’s Foldable Phones and the Cost of Dominance

This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What

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Wait, Trader Joe was a real guy? 

Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does

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