Marketing Currents - Business and Marketing Current Events
Category: Product Differentiation

Wendy’s is eating McDonald’s breakfast

On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t. Click here to read the story at cnn.com. Questions for Classroom Discussion What

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