Marketing Currents - Business and Marketing Current Events
Category: Seasonal Marketing

Beauty brands turn to cause marketing for pandemic holiday season

Following a deluge of Black Friday and Cyber Monday deals, Tuesday marks the day when brands aim to show consumers they are giving back. As Giving Tuesday has gone from an anti-consumerism event to a cause-based marketing opportunity, companies are adapting their corporate social responsibility initiatives for a holiday season

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Brands have some new tricks up their sleeves this Halloween

Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye

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Reese’s delivers trick-or-treating to fans with robotic door

The Hershey-owned brand is asking Instagram users to provide information about where to bring the “Trick-or-Treat Door,” an effort that likely will raise awareness for its stunt campaign. As people share posts in the photo-sharing app, there’s a greater likelihood other consumers will see the campaign and participate with their

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