Marketing Currents - Business and Marketing Current Events
Category: Seasonal Marketing

JCPenney teams up with Backstreet Boys for Facebook Live holiday event

JCPenney is integrating some 1990s nostalgia into an upcoming livestream promotion. Click here to read the story at chainstoreage.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to retailers like JCPenney? What is consumer engagement? What is social media marketing? How might social media marketing help to

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Baskin-Robbins Joins Popeye’s, Krispy Kreme in Thanksgiving Frenzy

While the big turkey is perhaps the most classic of Thanksgiving traditions, each year someone comes up with a new way to enjoy it–from Tofurky in the 1990s to the Restaurant Brands International owned Popeyes Cajun-Style fast food turkey that dates back to 2001. Click here to read the story at thestreet.com. Discussion Questions: What

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There’s a house made of Pop-Tarts on Zillow. See inside.

If you spend a significant amount of time cruising Zillow, then you’re probably used to seeing unusual properties. But here’s one that officially takes the cake … or gingerbread, in this case.  Click here to read the story at Boston.com. Discussion Questions: What is promotion? What are the different forms

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McDonald’s Halloween Nostalgia Escalated Quickly

Some allegedly insider information has set the internet ablaze with ’90s kid nostalgia for an old McDonald’s Halloween promotion—it doesn’t take much to get us all way too excited to start reminiscing about the past, does it?  Click here to read the story at thetakeout.com. Discussion Questions: What are marketing trends? What

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Spirit Halloween and MTN DEW® Summon Four New Costume Flavors for Halloween, Including Halloween Mystery Flavor Icon, the VOO-DEW Grim

Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style. Click here to read the story at prnewswire.com. Discussion Questions: What is brand collaboration? Why do you think brands partner with one another? What is an industry trend? Why do you

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Pumpkin spice season starting earlier than ever

Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start. The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some. Click here to read the story at axios.com. Discussion

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