Marketing Currents - Business and Marketing Current Events

Cheetos® Debuts ‘Other Hand’ Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos


Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand… even if things get a little messy. Now, Cheetos officially celebrates those Cheetos lovers who have committed their dominant hand to solely eating their favorite snack with the launch of the Other Hand campaign.

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Discussion Questions:

  1. What is a marketing campaign?
  2. Why do brands spend money on marketing campaigns?
  3. Based on what you learned in this news story, describe this marketing campaign from Cheetos.
  4. What do you think Cheetos hopes to accomplish with this campaign?
  5. What factors do you think brands consider when deciding which athletes or celebrities to align with?
  6. Who is Jamal Murray?
  7. Why do you think Cheetos chose to partner with Jamal Murray for this campaign?
  8. What is Murray doing as part of this campaign to help promote Cheetos?
  9. What is out of home advertising?
  10. Based on information from this news story, what is one example of an out of home advertisement that is part of this Cheetos campaign?
  11. Why do you think hashtags are an important component of a marketing campaign?
  12. What is the hashtag that Cheetos is using for this campaign?
  13. Why is Cheetos encouraging consumers to post their own “Other Hand” experiences on social media?
  14. What are some ways that the brand can measure how effective this campaign is through social media?
  15. Why is it important to measure the effectiveness of a marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.