Competitive Edge - Sports & Entertainment Marketing News

Cincinnati Open unveils plans for $260M upgrade for its Mason campus


The Cincinnati Open, one of the longest running tennis tournaments in the nation, has unveiled plans for a $260 million renovation of its Mason campus ahead of the 2025 tournament.

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Discussion Questions:

  1. What is fan experience?
  2. Why is it important to the business of sports and entertainment?
  3. What factors might influence the fan experience while attending an event?
  4. What is a venue?
  5. How might the venue impact fan experience?
  6. What is the Cincinnati Open?
  7. Why do you think the Cincinnati Open is renovating its venue?
  8. Why would they care about landscaping?
  9. In addition to landscaping, what are two examples of new amenities fans will enjoy when the renovations are complete?
  10. Why do you think more parking is important?
  11. What is revenue?
  12. How might the renovations help the Cincinnati Open to generate more revenue? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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